Sarah Carter, CEO

Sarah Carter is a writer, director, producer, actor, and musician whose work draws on motherhood, loss, and the wisdom of childhood. Her stories blend mysticism, compassion, and a belief in the healing power of art. After a successful acting career, she founded Cheshire Moon Productions to create soulful, imaginative work across film, theater, music, and literature. Her debut film In Her Name premiered at Tribeca, winning the Audience Award and receiving global acclaim. Sarah is now writing children’s books that honor emotional resilience and the magic within.

Pedro Herrera Murcia, Head of Production Development

Pedro Herrera Murcia is a Guatemalan producer, writer, and cultural strategist working at the intersection of film, community, and international collaboration. He produced Cadejo Blanco, his debut feature, at 21—earning nominations for the Film Independent Spirit Awards and Mexico’s Ariel Awards. Pedro has worked across Latin America and is a juror for Film Independent’s Global Media Makers program, where he also facilitates partnerships, curates talent, and supports initiatives that elevate underrepresented voices. Passionate about storytelling as a tool for cultural exchange, he’s currently based in Los Angeles.

Kelsey Lansdowne, Branding Strategist & Partnership Manager

Kelsey Lansdowne is a multifaceted creative with a career in the entertainment industry that began in 2002. Her unconventional path reflects a deep curiosity and an appreciation for crafting meaningful, heart-centered experiences—no matter her role. As Brand Partnerships Manager and Social Media Strategist, she blends artistic instinct with strategic insight, uniting a refined aesthetic sensibility with strong operational skill. Throughout her career, Kelsey has helped shape ideas into tangible, emotionally resonant moments, bringing both vision and versatility to each project. She moves fluidly between big-picture thinking and detail-driven execution, guided by a sensitivity to atmosphere, nuance, and the rhythm of a story well told. She approaches her work with warmth and enthusiasm—grounded in a profound reverance for beauty, connection, and intention.